Online marketing is at an all-time high, leading many Malaysian businesses to turn towards lead generation for getting the right customers. Identifying the target market also helps attract more customers towards the business. However, 61% of marketers consider lead generation quite challenging despite the benefits, as per HubSpot.
Fortunately, good digital lead generation channels can help businesses attract the right attention. Here are some lead generation channels in Malaysia that startups can try to gain potential customers.
Social Media Marketing
Businesses must increase their social media presence to increase customers’ trust in their products and services. Today, small businesses hire influencers to increase brand visibility on online platforms.
Moreover, growing these accounts means getting more followers to advertise new products and services. Ultimately, the business increases its customer base, converts visitors into useful leads who become loyal customers.
Email marketing is the most effective channel for lead generation and businesses must use marketing automation tools to make email marketing easier and faster.
Once visitors share their email addresses, businesses should take advantage by sending free newsletters. Sending these emails to reach potential customers daily, weekly, or monthly gets them interested.
After all, these emails are packed with information and personalised. Personalisation involves adding the customer’s name to the subject line or incorporating recent phrases customers use to search online. The best practices for generating leads using email marketing include
- Identifying the target audience.
- Creating an offer with a good call to action (CTA).
- Writing a catchy email.
- Using an attention-grabbing subject line.
A good website and landing pages attract potential customers. They show professionalism and appeal to customer behaviour. Still, a responsive and good-looking website is only a part of what it takes to attract and convert visitors. Businesses must optimise these pages to generate genuine and useful leads.
Optimisation involves improving and enhancing the user experience on the website. Landing pages and websites must be
- Easy to navigate
- Properly designed
- Have functional links
Digital lead generation relies on content marketing since it’s the second most effective channel for generating leads. However, this channel needs more effort since businesses must create relevant content. In addition, getting the content to their target market determines the marketing strategy’s success.
Making the content available through a Google search or on popular social media platforms is one way to reach the target audience. Furthermore, small businesses must use a variety of content, like blogs, podcasts, or whitepapers, to see the most effective one. Analytical tools help determine the content that customers love.
However, before publishing content, learn customer behaviour, needs, and pain points. Doing so allows businesses to address their specific customers and generate more leads.
SEO – Search Engine Optimization
Businesses must rank highly on search engine ranking pages for customers to find them organically. Customers should not struggle to find a business’s social media pages, content, or website. Moreover, more than 50% of website traffic comes from searches, as per BrightBridge.
So, businesses must invest in SEO by using relevant keywords and phrases on the website. Also, incorporating links on blogs and making the website mobile-friendly boosts lead generation. Businesses must hire an SEO expert if they’re not well-versed in SEO.
A strong SEO strategy must
- Identify customer demands.
- Create high-quality content.
- Build the enterprise’s authority.
- Learn from competitors.
- Track performance and make improvements.
Chatbots are the new agents of sale for modern businesses not just in Malaysia but across the world. They function 24/7 and work across several platforms, including the business’ website and social media platforms. Moreover, these bots converse with prospective clients, answer easy questions and offer recommendations.
If the chatbot finds the query too complex, it redirects the customer to the human support team. The greatest advantage of using bots is their analysis feature which gathers accurate data and segment information for the sales team.
Things to Consider When Hiring Lead Generation Marketers
Businesses must adapt quickly to changes in the market. Hiring expert marketers is one way to stay updated. Besides, lead generation is unavoidable if they want to reach the right customers. However, how can a small business ascertain they’re working with the best? A business can do this by
- Checking the client portfolio.
- Asking for a test run.
- Looking through their website.
Malaysian startups must utilise these lead generation channels to attract leads. These channels can help them reach the right audience, saving small businesses time and money that can be dedicated to other operations.
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