Click Here for more inforamation

Choose the Right Marketing Platform: 9 Types and How to Use Them?

Digital marketing is becoming one of the most essential strategic efforts for companies. Consumers like to be informed about their purchases, thus many people look to the internet for information about companies and goods. Using various digital marketing methods to advertise your brand and goods online will allow you to contact your target audience via channels that they are currently using.

So, before we begin learning about the many sorts of digital marketing, let us first define digital marketing.

What exactly is digital marketing?

Digital marketing is any marketing technique that makes use of an electronic gadget that is linked to the internet or not. Even radio and television advertising are digital marketing methods; nevertheless, digital marketing has developed, and new strategies may be even more successful.

When it comes to being competitive and relevant in your sector, digital marketing is critical. If your company does not have a web or digital presence, you are passing up several possibilities to reach out to your target audience.

Types of Digital Marketing

There are various digital marketing strategies you may use to broaden your consumer reach. Using a number of digital marketing platforms can aid you in establishing a well-rounded strategy that will deliver the most results.

Here are six of the most effective digital marketing approaches to help you determine which techniques might work best for your business:

1. Content Marketing

Quality instructive material like as blog posts, how-to videos, and other instructional tools are examples of content marketing. This kind of marketing enables you to interact with your target audience and reply to their questions. It may also aid in the generation of leads and the closing of deals.

Content should be published on a regular basis with the intended audience in mind. Ideally, your business would establish itself as a trustworthy voice in the sector through generating high-quality content. You want your target audience to come to you first for industry updates.


  • It is completely free.
  • Content is a very adaptable choice. It gives you the opportunity to promote your brand by educating, entertaining, and motivating your audience.
  • It is the driving force behind all other types of digital marketing.


  • The competition is fierce, and ranking organically for desired keywords takes a long time.
  • To be successful, consistency and good quality are required. Your content must suit the needs of your consumers while also branding and reaching your company goals.

The Following Steps

The key to a positive start is to create a basic and effective content strategy:

  • Choose four to five main themes based on client demands and what your business wants to express to the people.
  • Choose the format: video, audio, articles, or something else.
  • Determine the channels you will utilize to distribute each piece of content.

2. Search Engine Optimization

Search engine optimization (SEO) refers to the practice of developing content in such a manner that search engines such as Google will rank your website high on the search engine results page (SERP).

Google employs algorithms to determine how relevant your website is to the user’s search terms. It drives all other types of digital media. These algorithms are constantly changed, and SEO tactics must be fine-tuned to be effective.

When done correctly, SEO efforts will propel your website to the top of the SERPs and increase organic traffic.


  • It raises the brand’s visibility.
  • When compared to PPC, it is less expensive.


  • SEO is dependent on both content and technology.
  • Google’s ever-changing algorithms may thwart your attempts.
  • SEO takes time to produce results.

The Following Steps

  • Good content is the foundation of SEO. Follow a decent content strategy and undertake keyword research to find what people look for.
  • Keep current with Google’s content suggestions.
  • Beginners choose a plug-in to help them optimize their website (e.g. Yoast for WordPress).

3. Search Engine Marketing/Pay-per-Click

SEM, or search engine marketing, refers to sponsored adverts that show at the top of search engine results pages. The cost of these advertisements is often determined by the number of clicks the link gets, thus the term “pay-per-click.”

When you pay for these top SERP positions, the label “Ad” will display next to your URL. Despite the fact that consumers are aware that these are advertisements, many still click on these links, and it may be a highly successful digital marketing technique.


  • It aids in achieving a high ranking rapidly.
  • It saves you time.


  • Targeting popular keywords may frequently be costly.
  • The majority of consumers are distrustful of adverts in search results and prefer to rely on natural search results.

The Following Steps

  • To produce more leads, you may use PPC. Conduct keyword research and then test various targeting combinations to determine what works.

4. Social Media Marketing

In social media marketing, social media platforms are used as a digital marketing tool. To reach a new audience, you may buy ads or create a profile for your firm on any social networking site and post about new things, promotions, or freshly published material.

The social media site you choose will be determined by the kind of audience you want to target. According to Pew Research, Instagram is the greatest platform for reaching individuals aged 25 to 29, while Facebook is the top platform for reaching people aged 65 and over.


  • It has a high conversion rate.
  • As others enjoy, comment on, and share your work, your efforts will swiftly increase.
  • Facebook/Instagram advertisements enable you to target particular client categories and reach the correct individuals.


  • Social networking is difficult. The algorithm is often changed. New content types are also released on a regular basis. You’ll have to check for changes on a frequent basis.
  • Although posting on social media seems to be straightforward, it requires strategic preparation and time commitment to do it regularly and effectively.

The Following Steps

Include your social networks in your content marketing plan. Determine your content development strategy, format, and distribution methods. This marketing method necessitates the creation of a calendar on which you can mark the days for publishing on one channel and the days for posting on the other. Because social media is an interactive medium, you must not only create high-quality material but also reply to your consumers. Real dialogues assist to build trust and brand loyalty.

5. Affiliate and Influencer Marketing

Working with an affiliate or influencer may help you reach more people by engaging their current audience. For a successful affiliate/influencer relationship, try to work with someone who is well-known and respected in your industry. They may create promotional material for your business or product, as well as provide a connection to your website. Every time a purchase is completed or a link is clicked, the influencer/affiliate gets compensated.


  • You get access to the influencer’s existing audience. So you don’t have to wait to construct one yourself.
  • Associating with a well-known figure assists you to get real followers and consumers.


  • It’s not simply about spending a lot of money to work with influencers. You must choose the ideal influencer depending on your audience and business, and then find out real methods to collaborate with them.
  • Influencers are increasingly distrusted, thus you must be cautious and honest when paying them for marketing.

The Following Steps

Finalize your expectations for your influencer marketing strategy. Make a list of potential influencers who seem to be a good fit for your company. Contact them and negotiate your conditions while keeping theirs in mind.

6. Email Marketing

Invite visitors to your website or business to join an email list. With their permission, you may send emails about discounts, special events, or new debuts. Email marketing is often undervalued, and according to Lyfe Marketing, every dollar spent on email marketing produces around $40 in revenue.

The most important component of this digital marketing channel is that it gives value to the lives of your target audience. Offer them exclusives they won’t find anywhere else, and you’ll be able to build a mutually beneficial relationship that will increase brand loyalty.

Now that we’ve established the many types of digital marketing, let’s move into details like when and how to employ them.


  • Among the several methods of digital marketing, this one is not affected by changing algorithms.
  • Staying in frequent communication with your email list helps you to develop connections, and they are more likely to remember you when they are ready to purchase.


  • Customers often do not open emails.
  • It becomes tough to discover methods to give value in order to keep consumers from unsubscribing.

The Following Steps

  • Choose an email marketing platform such as ConvertKit, GetResponse, or Mailchimp.
  • Gather prospective consumers’ email addresses.
  • Give them a cause to subscribe to your emails by providing step-by-step pdf directions and free design templates.
  • Pay close attention to the rules.
  • Maintain consistency by sending out a weekly email to your list. Instead of only advertisements and sales messaging, add value to your material.

7. Mobile Marketing

Mobile marketing is required for firms that want to be in constant contact with their consumers. Everything a marketer does on the desktop must be adapted to mobile. You must also be proficient in mobile-specific duties such as in-app advertising, texting, and social messaging applications. It is especially vital for firms that cater to a younger clientele.


  • Customers nowadays spend more time on their mobile phones than on their desktops/laptops. As a result, mobile marketing aids in reaching them where they spend the majority of their time.
  • It may be hyper-targeted using geo-fencing or particular audience groups.


  • In comparison to computers, the space is limited.
  • The click rate for mobile advertising is poor.
  • When people are conversing, they typically detest being interrupted by commercial communications.

The Next Steps

Optimizing your website and content for mobile is a must. It must function and look excellent on all devices. You may develop an app, use instant messenger marketing, and delocalize your services. Here are some simple recommendations for your next step:

  • Keep it brief and straightforward.
  • Make use of large buttons and clear text.
  • Put subtitles on your videos to reach viewers who have the sound system turned off.

8. Video Marketing

In today’s fast-paced world, short and snappy videos grab clients faster than texts. Live or pre-recorded video material, whether instructional or amusing, is a trustworthy digital marketing choice. Every month, almost 2 billion individuals search for anything on YouTube. It is an exciting chance to reach out to new consumers, and video marketing methods deliver results all the way through the marketing funnel.

To learn about items and read reviews, 80% of buyers use search engines and YouTube. 55% of shoppers do it before making a purchase.


  • Videos may generate an emotional connection with the audience and efficiently promote your message.
  • They last longer than words or pictures.
  • Facebook, Instagram, and LinkedIn are all pushing video content to increase reach and engagement and, as a consequence, rank better in search results.


  • It becomes difficult to capture the attention of the viewers in a matter of seconds. Users quickly scroll to the next item in their feed.

It takes time, money, and experience to create high-quality video content.

The Following Steps

Include video in your content marketing plan. Decide if you want to provide inspiration, education, or entertainment. Staying focused on your goals assists you to attain your marketing goals more quickly. At start, you don’t need perfection or high production values. To make your films clear and professional, pay attention to lighting and sound.

9. Audio Marketing

Customers have preferred radio since the Golden Age of commercial broadcasting. From the 1920s until the present, a segment of the population has continued to listen to the radio on a regular basis, transitioning from conventional radios to internet radio. Audio marketing is aided by platforms such as Spotify. Podcasts and smart home assistants like Google Home or Amazon Alexa are examples of audio marketing.

Podcasts are becoming more popular, and they are taking the audience away from the radio. People like them while exercising or doing other mechanical tasks. To master audio marketing, you must first understand your target audience’s behaviors. Consider what people may do while listening to your audios. This manner, you may turn audio marketing into a significant sales potential for your company.


  • Whether it’s radio or podcasts, audio marketing provides a simple on-demand and on-the-go channel for a busy audience.
  • Audio material is simpler and less expensive to create than visual content.


  • Multitasking listeners may become occupied and might not take the following step.
  • Marketing through smart home assistants is still in its early stages, with a high learning curve.
  • There is a lower likelihood of a quick return on investment.

The Following Steps

Begin by determining your aims and preferences—whether you want to create a radio commercial, establish a podcast, or use smart home assistants. Consider your target demographic and how they spend their time. Choose the finest channel and concentrate on it. You can find methods to make use of the material you already have.


Brainsol Technologies is a digital marketing agency that is critical to the success of any firm, and it is critical to maintain your skills and knowledge up to date if you want to improve your career. Luckily, there are various methods to achieve this, from taking online classes to attending conferences and networking events. You’ll be well on your way to a successful career as a digital marketing manager if you make an effort to keep ahead of the curve.